About Us

Our History

Eddie Hill first opened the Kawasaki motorcycle franchise in early 1966 in his race car shop behind his home in Wichita Falls, Texas. He quickly realized that he needed more exposure so he added the Honda franchise and moved to 401 North Scott Street in December, 1966, where it remains today. Throughout the years, Eddie Hill’s Fun Cycles has carried franchises for Bultaco, BSA, Penton, Hodaka, and Norton.

As you can see by the photos, Eddie Hill’s Fun Cycles has experienced phenomenal growth since 1966. We are proud of our long-standing tradition of serving North Texas and Southern Oklahoma’s powersports needs. We are grateful for our second and third generation customers for their loyalty in making our dealership one of the oldest existing dealerships in the U.S.

In 1966-1974, to have fun and to promote his growing motorcycle business, Eddie Hill began to race motorcycles. He competed in short track, road racing, hare scrambles, cross country, drag racing, half mile and mile dirt track, and indoor short track racing. He finished in the money at the AMA Daytona road race, won the Texas State Championship in Stock Production Road Racing, and won over a hundred trophies.

In 1990, Eddie and Steve Littlefield (owner of a local motorcycle accessory store, previous employee of Eddie's and long time friend) combined their respective businesses and Steve became half owner and general manager of Eddie Hill’s Fun Cycles, Inc. While Eddie continued his racing career, Steve oversaw the expansion of the business. In May of 2004, Eddie re-purchased Steve's half of Eddie Hill's Fun Cycles, Inc. and once again became sole owner.

These days, management of the store has been taken over by the Hill's business partner and long time Eddie Hill's Fun Cycles employee, Trey Sralla. Trey serves as GM of Eddie Hill's Fun Cycles and CEO of Eddie Hill's Fun Cycles, Inc. He also serves as a member on the Wichita Falls ISD Board of Trustees. Eddie still participates in the business as the President of the Board for Eddie Hill's Fun Cycles, Inc. and Ercie serves as the CFO of the corporation. Eddie and Ercie also spend time doing public relations projects, and lots and lots of product testing. “Somebody’s gotta do it.” The Hills work together as a team, just as they did in their racing career.

Customers from as far as 200 miles away regularly purchase their vehicles from Fun Cycles, and the store recently sold a unit to a lady in Maine through their eddiehillsfuncycles.com Web site.

Eddie loves having so many “toys” to play with, and he and Ercie enjoy their 1800 cc Honda Gold Wing touring bike, especially on their monthly store-sponsored dinner rides. The Hills can be found playing with their dirt bikes, Kawasaki Mule, and ATV regularly at their 400 acre horse and cattle ranch, where they spend many hours working with their Tennessee Walking Horses, and riding horse, dirt bike and ATV trails.

The Hills invite their customers and fans to stop in to see their huge displays of motorcycles, ATVs and watercraft. Their “First in the Fours” top fuel dragster (first car in history to cover the quarter mile in under 5 seconds) as well as Eddie's record breaking 229mph blown hydro boat are now on display in the ATV showroom. They are always willing to welcome their customers and race fans and to honor autograph requests.

Diecast and other collectibles are available for walk-in, telephone, and internet customers. The Hill's are always happy to personalize them.